At Attorney Marketing Network, we specialize in helping law firms enhance their digital presence through tailored SEO strategies, targeted PPC campaigns, and custom web design. One of our standout clients, Land Legal Group, a prominent family law firm based in Los Angeles, CA, approached us intending to increase its online visibility, drive more website traffic, and generate higher client calls. This case study outlines how our data-driven marketing strategies successfully achieved these objectives.
Land Legal Group’s primary goals were:
To meet these objectives, we crafted a comprehensive, integrated marketing plan that combined SEO including on-page, off-page (link building), local SEO, technical SEO, and content optimization with strategic web design improvements. We used various tools and platforms to monitor progress and refine our approach, ensuring continuous growth and optimization.
These tools included Bright Local, CallRail, SEMrush, Google Analytics, and Google Search Console, each providing critical insights to inform and adjust our strategy as we move forward. Our team worked closely with the Land Legal Group to implement the following key strategies.
Before collaborating with Attorney Marketing Network, Land Legal Group, a family law firm based in Los Angeles, CA, faced significant challenges in gaining online visibility for its legal services. The firm’s website struggled to appear on the first page of Google search results, often ranking on the second or third pages for many of its key target keywords. This lack of a strong online presence made it difficult for potential clients to discover and engage with Land Legal Group.
Due to low search engine rankings, Land Legal Group was missing out on valuable opportunities and leads and was unable to effectively compete with other local family law firms that ranked higher in search results.
Attorney Marketing Network’s SEO team implemented a tailored strategy aimed at boosting Land Legal Group’s visibility in local search results for family law keywords in Los Angeles, CA. By leveraging tools like Bright Local, we were able to track substantial improvements in rankings over time, particularly for competitive family law search terms.
Land Legal Group, a reputable family law firm based in Los Angeles, CA, experienced a notable increase in call volume following the implementation of strategic local SEO efforts by the Attorney Marketing Network. This surge in client inquiries underscores the effectiveness of the tailored SEO strategies that helped the firm navigate challenges and establish a consistent stream of high-quality leads.
Through a focused approach to local search optimization, Land Legal Group achieved measurable success in attracting potential clients, enhancing its online visibility, and ultimately growing its practice in the competitive Los Angeles market.
The AMN implemented targeted local SEO for Land Legal SEO, boosting website visibility for family law keywords and increasing call volume. Here are the following strategies we have followed:
The website of Land Legal Group faced several hurdles in maintaining consistent growth. The competitive nature of the family and divorce law sector, particularly in Los Angeles, demanded constant content optimization to ensure ongoing search visibility. Additionally, fluctuations in keyword rankings due to the high competition in Los Angeles and shifts in search algorithms occasionally hindered organic reach. High bounce rates on certain pages indicated a need for more targeted content to align better with user intent, fostering sustained engagement and long-term growth.
To overcome these challenges, we focused on optimizing keyword targeting locally for Los Angeles and consistently refreshed high-traffic pages to stay aligned with evolving search trends. We enriched the content with engaging, value-focused material to decrease bounce rates and implemented technical SEO improvements to enhance site speed and overall user experience. By closely monitoring Google Analytics, we continuously fine-tuned our strategy, ensuring maximum organic visibility and long-term user engagement.
Maintaining consistent search performance presents several challenges. Algorithm updates often lead to fluctuations in rankings, while intense competition for high-volume keywords adds to the complexity of securing top positions. Additionally, evolving user behavior and search intent necessitate ongoing adjustments to strategies. Effectively addressing these challenges demands a proactive approach, including regular analysis, optimization, and adaptation to emerging trends.
By staying agile and prioritizing user-focused content and technical excellence, businesses can sustain optimal search visibility and improve click-through rates (CTRs), ensuring long-term success in an ever-changing digital landscape.
Our SEO strategies have driven consistent growth in search visibility, with increased impressions and clicks showcasing steady progress:
The old website design presented several challenges, including a cluttered layout, outdated visuals, and limited mobile responsiveness. The site’s navigation was complex, making it difficult for users to find essential information on services and attorney expertise. These issues led to lower engagement, higher bounce rates, and fewer conversions as visitors struggled to connect with the firm’s brand and access critical information easily.
Land Legal Group, a law firm dedicated to family law matters such as divorce, child custody, and domestic violence, required a website that exudes professionalism while creating a welcoming space for potential clients during challenging times. We designed a modern and engaging website that reflects Land Legal Group’s expertise and compassion while offering clear pathways for clients to take action.
Key Design Elements and Benefits
1. Banner with a Powerful Message and Call to Action
2. Simplified Navigation Bar
3. Highlighted Practice Areas
4. Client Testimonials and Case Results
5. Mobile-Friendly and Responsive Design
6. Accessibility and Contact Options
7. Modern Aesthetic with Trustworthy Branding
This redesign for Land Legal Group effectively combines striking visuals with user-focused functionality. The updated layout highlights the firm’s expertise, enhances navigation, and fosters trust with visitors. With its modern aesthetic and easy access to essential information, the new website design positions Land Legal Group as a top choice for family law representation.
I began working with Attorney Marketing Network last year and since then my online presence has grown significantly. I chose them over several competitors because they are professional, knowledgeable and responsive to my requests. There are other SEO companies out there selling “snake oil” but I found that they do not possess the requisite skills and expertise to compete in the ultra-competitive legal market. I am a satisfied client and would recommend Attorney Marketing Network without hesitation.
I hired AMN to handle the SEO marketing for our firm. The AMN representatives met with me personally to ascertain my goals and needs. Shortly after, and due to their efforts, the phone started to ring. Since then, any concerns we’ve had at the firm with respect to our site and its optimization have been efficiently and effectively handled.
The Attorney Marketing Network has been instrumental in driving traffic to my website and generating business for my practice. They closely monitor all website activity and are constantly looking for ways to improve marketing endeavors by providing well thought out suggestions. I value their level of professionalism – associates are both attentive and fast-moving on all matters, keeping my business at the forefront.
If you want more clients coming through your door, hire Attorney Marketing Network!
Attorney Marketing Network delivers results… and fast! They are by far the best internet marketing company we have interacted with. It is a pleasure working with their team –dedicated, responsive and incredibly knowledgeable. Nothing is too much trouble – they have successfully helped us with every aspect of our online presence from web design to getting us on page 1 of Google to social media and so much more. Combine this with a level of professionalism that all companies should aspire to. A special thank you to Anthony, Dave and Suzanne – we are so grateful for all of your hard work and continued dedication to seeing our company grow! Thank you, thank you!!
Feel like a family. It’s as if everyone really cares about your success and its not nust about the money.
I have been with Attorney Marketing Network for a number of years. They have worked very hard to make me more “findable” on the internet. They have done great by me and I’m very grateful for their efforts. Moreover, they never fail to be prompt and responsive to any concerns that might crop up. They are patient and have done a good job of educating me about the mysteries of the internet, search engine optimization, pay per click, and how they go about being so good at what they do. And they are really, really good at what they do!
Dave and Anthony are not only terrific professionals, they are also wonderful men. I like and respect them (and their entire team). I have come to see this outfit as partners in my business. I’ll be with them as long as I practice law. I recommend Attorney Marketing Network without reservation
Your team has given me the career that I always wanted. My website is functioning exactly like you said it would. Thank you.
The best SEO company I have ever worked with. I have had a website for over ten years and the last three Attorney Marketing Network has been in charge of it and it has produced the best ever.
2. Local SEO Focus
3. Call Tracking & Conversion Optimization
4. Data-Driven Adjustments
Attorney Marketing Network’s all-encompassing SEO, PPC, and web design services delivered measurable success for Land Legal Group, enhancing their local online visibility, boosting organic traffic, and driving a substantial increase in client inquiries. This case study showcases our proven, data-driven strategies that empower law firms to thrive in highly competitive markets.
Our tailored marketing efforts help small to medium-sized law firms effectively attract and convert high-quality leads. Whether it’s refining your online presence or streamlining your digital marketing strategy, Attorney Marketing Network ensures results that drive growth.
If you are a law firm owner seeking to expand your reach, engage more clients, and improve your digital performance, contact Attorney Marketing Network today. Our expertise in helping legal professionals achieve their marketing goals makes us the perfect partner for your success.
Take the next step towards transforming your practice. Let us help you stay ahead in today’s competitive landscape.
Our case studies showcase the strategies, innovations, and personalized approaches that have propelled our clients to greater success in the competitive legal industry. Discover how we can tailor our services to meet your unique needs and drive your practice toward success.
Quadrupled their monthly leads and increased traffic 300%
400 %
Leads4 X
Page 1 Rankings96 %
Page 1 Rankings
400% Increase In Phone Calls And Web Traffic
250 %
Total leads5 X
Page 1 Rankings95 %
Page 1 Rankings300 %
Total leads5 X
Page 1 Rankings97 %
Page 1 Rankings