The SEO Edge: Hanning & Sacchetto’s Digital Triumph

Solutions

Attorney Marketing Network’s SEO team developed a comprehensive strategy to improve Hanning & Sacchetto’s rankings in local search results for personal injury law-related keywords in Whittier and the surrounding area. Utilizing tools like Bright Local, we tracked significant progress over time for competitive search terms.

1. Ranking Improvements

• We conducted detailed keyword research and competitive analysis to identify high-impact keywords relevant to the personal injury practice area.
• By optimizing website content, meta tags, and structure, we significantly enhanced their search engine positions.
• Previously, the firm’s website ranked on the fourth or fifth pages for important terms. Now, they consistently appear on the first page, with several keywords achieving top 5 rankings, leading to increased organic search traffic.

2. Notable Keywords

Key terms like “personal injury lawyer Whittier,” “car accident attorney Whittier,” and “slip and fall lawyer Whittier” now rank prominently in search results. This improved visibility has made the firm more accessible to clients seeking personal injury legal services.

3. Local 3-Pack Placement

Hanning & Sacchetto, LLP now consistently appears in Google’s Local 3-Pack for important keywords, including Whittier Personal Injury Attorneys, Injury Lawyer Whittier CA, and Car Accident Lawyers Whittier. This prime placement increases credibility and drives higher click-through rates, ensuring the firm captures more local traffic.

Solutions

The Attorney Marketing Network successfully implemented targeted local SEO strategies for Romero Law, significantly enhancing the website’s visibility for employment law-related keywords and driving an increase in call volume. Below are the key strategies we employed:

• Targeted Local SEO Strategies: Attorney Marketing Network launched a local SEO campaign to optimize the firm’s online visibility for personal injury-related keywords. This included enhancing on-page elements and building local citations. Call volume increased to 70-80 calls per month, driven by improved search rankings and localized content strategies.

• GBP Optimization for Engagement: The GBP listing was optimized by: Adding the correct legal service categories. Uploading high-quality office and team photos. Encouraging positive client reviews. Updating business hours and adding optimized descriptions. GBP call volume surged to over 70-80 calls monthly, converting increased visibility into actionable inquiries.

• Targeted Lead Generation through Form Submissions: Geo-targeted SEO and tailored legal content attracted high-intent leads. Strategically designed form submissions filtered out irrelevant inquiries, ensuring only qualified leads reached the firm. Hanning & Sacchetto, LLP received a higher proportion of relevant inquiries, allowing the team to focus on high-value clients.

Solutions

To tackle these challenges effectively, we implemented advanced keyword targeting strategies and regularly updated high-traffic pages to align with evolving search trends. Additionally, we integrated engaging, value-focused content to captivate users and lower bounce rates. Technical SEO improvements, including enhanced site speed and mobile usability, ensured a seamless browsing experience.

By leveraging insights from Google Analytics, we continuously refined our approach to optimize organic visibility, boost user engagement, and drive sustained website traffic. Our proactive efforts created a user-centric ecosystem that not only improved rankings but also fostered long-term growth.

• Organic Traffic Increase: Before Attorney Marketing Network began working with Hanning & Sacchetto, LLP, the website’s organic traffic was around 300 monthly visitors. By October 2024, the firm’s organic traffic had grown to around 1,400 monthly visitors—around a 360% increase in organic traffic.

• Content Optimization: Our team prioritized the creation of SEO-optimized content tailored to personal injury practice areas, along with supporting pages, and blog posts. By addressing frequently asked questions about personal injury law, we enhanced the site’s search engine rankings and significantly boosted visitor engagement. This strategic approach not only attracted more traffic but also established the website as a valuable resource for users seeking legal information.
• User Engagement Metrics: The website experienced a notable improvement in user engagement. Metrics such as page views, average session duration, and reduced bounce rates highlighted that visitors were more engaged. This was likely a result of enhanced site visibility and a thoughtfully designed, user-friendly layout that encouraged users to stay longer and explore more content.

Solutions

Our SEO strategies have consistently enhanced search visibility, reflected in a steady increase in impressions and clicks that demonstrate ongoing progress:

• Consistent Growth in Search Visibility: Over the past several years, we have experienced a steady increase in impressions and clicks, underscoring the effectiveness of our ongoing SEO strategies in enhancing search engine visibility. This consistent growth is a clear indication of the positive outcomes from our continuous optimization efforts, which have contributed to improved online presence.
• Performance Tracking and Issue Resolution: Through Google Search Console, we’ve been able to monitor key metrics such as impressions, clicks, and average positions. This enables us to identify underperforming pages or keywords and take corrective action, such as optimizing content or improving internal linking. Additionally, by addressing mobile usability issues reported by Search Console, we’ve enhanced the site’s mobile-friendliness, boosting its performance on mobile devices.

Solutions

Hanning & Sacchetto, LLP, a law firm experienced in personal injury, car accidents, truck accidents, wrongful death, and worker’s compensation cases, needed a website that would effectively communicate its commitment to justice and its expertise in handling complex cases. We designed a professional and impactful website that not only establishes Hanning & Sacchetto, LLP’s authority but also provides clear pathways for prospective clients to reach out for assistance.

Key Design Elements and Benefits

1. Banner Section with a Strong Call to Action

• Design: The banner section prominently features a bold statement, “Attorneys You Can Trust: Personal Injury Attorney in Southern California” set against a backdrop of the firm’s building, symbolizing its stability and strong presence in the legal community.

• Benefits: This direct and empowering message immediately resonates with potential clients who may feel they have been underserved elsewhere. The prominent “Schedule a Free Consultation” button offers a clear, actionable next step, encouraging visitors to engage and convert into clients.

2. Contact Information and Accessibility

• Design: The “Free Consultation” phone number is prominently displayed in the top right corner for easy access. Additionally, a “Contact Us” button is strategically placed on the side of the website, providing quick navigation to the firm’s contact page from any section.

• Benefits: This design prioritizes accessibility, ensuring that visitors can contact the firm without any difficulty, especially in urgent legal situations. It emphasizes a user-centered approach, recognizing the importance of making legal assistance readily available when needed most.

3. Client Testimonials Section

• Design: This section showcases client testimonials in a rotating carousel, featuring names, case details, and emphasized key phrases. The clean design with thoughtful typography highlights each testimonial, adding visual interest and emphasizing positive feedback.

• Benefits: The Client Testimonials Section builds trust and credibility by showcasing authentic client experiences. It highlights Hanning & Sacchetto’s commitment to favorable outcomes and client satisfaction, encouraging potential clients to reach out for consultations and reliable legal representation.

4. Modern and Professional Visuals

• Design: A clean, modern typeface paired with a well-balanced color palette of red, white, and blue conveys professionalism, trust, and authority.

• Benefits: The color scheme is visually striking and evokes a sense of dependability, which is essential for clients seeking competent legal representation. A well-organized layout promotes easy navigation, enhancing the overall user experience and ensuring that clients can find the information they need quickly.

5. Client-Centered Navigation and Support

• Design: The website features intuitive, user-friendly navigation with easily accessible buttons and clear calls to action, ensuring a smooth journey for potential clients seeking legal assistance.

• Benefits: This client-focused design improves user experience by simplifying access to critical information. The easy navigation helps visitors quickly find what they need, whether it’s scheduling a consultation or reviewing case results, reflecting Hanning & Sacchetto, LLP’s dedication to making legal services more approachable and efficient for all clients.

This redesign for Hanning & Sacchetto, LLP blends strong visual appeal with functional accessibility, positioning the firm as a trusted, approachable, and results-driven legal service provider. The layout highlights the firm’s credibility, enhances user engagement, and offers a seamless, user-friendly experience, making it easier for potential clients to take the first step toward seeking legal assistance.