Attorney Marketing Network excels in helping law firms establish a powerful digital presence through strategic SEO, precise PPC campaigns, and customized web design. One remarkable example of our work is with Mark C. Cogan, P.C., a renowned Criminal Defense law firm based in Portland, OR. The firm sought to enhance its online visibility, attract a larger audience to its website, and increase client inquiries.
This case study showcases how our data-driven marketing approach addressed these needs and delivered exceptional results. We successfully elevated the firm’s digital performance and client engagement by leveraging innovative SEO techniques, optimizing local search rankings, and crafting targeted ad campaigns.
Mark C. Cogan, P.C. set key growth objectives to solidify its online presence and attract more clients. These objectives included:
These targeted efforts aimed to deliver sustainable growth while meeting the unique needs of their legal clientele.
At Attorney Marketing Network, we developed a data-driven marketing plan tailored to the unique goals of Mark C. Cogan, P.C., leveraging advanced analytics and industry-specific insights. This case study highlights the transformative results of our strategic efforts, demonstrating how our marketing approach drove sustained growth and measurable success in the competitive legal industry.
To achieve these objectives, we implemented a comprehensive and integrated digital marketing strategy, including:
Our strategies were powered by data-driven insights from the following tools:
Before partnering with Attorney Marketing Network, Mark C. Cogan, P.C. faced limited online visibility. Their website often ranked on the second or third pages of Google for key keywords, reducing its chances of attracting clients. This low visibility hindered the firm’s ability to compete with other local criminal law firms and limited opportunities to generate valuable leads.
Despite providing excellent legal services, the firm struggled to reach a broader audience, which affected its growth potential. The stronger online presence of competitors highlighted the urgent need for a robust digital marketing strategy to enhance visibility and client acquisition.
The SEO team at Attorney Marketing Network crafted a customized strategy to enhance the local search visibility of Mark C. Cogan, P.C., focusing on competitive criminal law keywords in Portland, OR. Using advanced tools like Bright Local, we meticulously monitored and tracked significant ranking improvements over time. This approach not only boosted their presence for highly sought-after criminal law and criminal defense search terms but also strengthened their overall online authority, resulting in increased inquiries and better client engagement.
Mark C. Cogan, P.C. saw a significant increase in call volume thanks to the strategic local SEO efforts implemented by the Attorney Marketing Network. This growth in client inquiries highlights the success of customized SEO strategies in overcoming challenges and generating a steady flow of high-quality leads.
By prioritizing local search optimization, Mark C. Cogan, P.C. achieved remarkable results, boosting its online visibility, attracting potential clients, and expanding its practice in Portland’s competitive legal market.
The Attorney Marketing Network successfully implemented a targeted local SEO strategy for Mark C. Cogan, enhancing the website’s visibility for criminal law-related keywords and driving an increase in call volume. Below are the strategies we employed:
The website of Mark C. Cogan, P.C. faced challenges in maintaining consistent growth within the competitive criminal law niche in Portland. Fluctuating keyword rankings and intense local competition hindered organic search visibility.
High bounce rates on specific pages underscored the necessity for more targeted content aligned with user intent. By focusing on relevant, high-quality content strategies, the website can effectively address these issues and improve overall performance in the digital landscape.
To address these challenges, we optimized criminal keywords for the Portland area and regularly updated high-traffic pages to align with search trends. We added engaging statistics and valuable content to reduce bounce rates. On-page SEO, link-building, and technical improvements boosted site speed and user experience.
By monitoring Google Analytics, we fine-tuned our strategy to maximize organic visibility. This approach led to sustained engagement and reinforced Mark C. Cogan, P.C.’s position in the competitive criminal law field.
Achieving consistent search performance requires navigating several challenges. Algorithm updates lead to ranking fluctuations, while fierce competition for high-volume keywords makes top spots hard to secure. Additionally, user behavior and search intent are constantly evolving, requiring ongoing SEO adjustments. To overcome these, businesses must proactively analyze, optimize, and adapt to emerging trends.
Our SEO strategies have consistently driven growth in search visibility, resulting in a steady increase in impressions and clicks, highlighting continuous progress for this website:
The previous website design had challenges, including a cluttered layout, outdated visuals, and limited mobile responsiveness. Navigation was complex, making it hard for users to find important information on services and attorney expertise.
This resulted in lower engagement, higher bounce rates, and fewer conversions, preventing visitors from connecting with the Mark C. Cogan, P.C. brand. Potential clients struggled to access crucial information, reducing client acquisition. A more user-friendly design was needed to improve the user experience and streamline navigation.
Mark C. Cogan, P.C. wanted a website that conveyed professionalism while providing easy navigation and clear calls to action. We designed a modern and engaging website that represents the firm’s legal experience and commitment to clients, with a focus on clear, actionable steps for potential clients seeking legal help.
Key Design Elements and Benefits:
1. Banner Heading with a Strong Message and Call to Action
2. Simplified Navigation Bar
3. Showcase of Practice Areas
4. Client Testimonials and Case Results
5. Mobile-Friendly and Responsive Design
6. Clear Accessibility and Contact Options
7. Modern Design with Trustworthy Branding
The website redesign for Mark C. Cogan, P.C. combines a visually appealing design with a functional, user-centered layout. The clean navigation, powerful CTAs, and professional branding make it easy for potential clients to access the information they need and contact the firm for assistance. This modern, responsive website positions Mark C. Cogan, P.C. as a trusted choice for criminal defense
I began working with Attorney Marketing Network last year and since then my online presence has grown significantly. I chose them over several competitors because they are professional, knowledgeable and responsive to my requests. There are other SEO companies out there selling “snake oil” but I found that they do not possess the requisite skills and expertise to compete in the ultra-competitive legal market. I am a satisfied client and would recommend Attorney Marketing Network without hesitation.
I hired AMN to handle the SEO marketing for our firm. The AMN representatives met with me personally to ascertain my goals and needs. Shortly after, and due to their efforts, the phone started to ring. Since then, any concerns we’ve had at the firm with respect to our site and its optimization have been efficiently and effectively handled.
The Attorney Marketing Network has been instrumental in driving traffic to my website and generating business for my practice. They closely monitor all website activity and are constantly looking for ways to improve marketing endeavors by providing well thought out suggestions. I value their level of professionalism – associates are both attentive and fast-moving on all matters, keeping my business at the forefront.
If you want more clients coming through your door, hire Attorney Marketing Network!
Attorney Marketing Network delivers results… and fast! They are by far the best internet marketing company we have interacted with. It is a pleasure working with their team –dedicated, responsive and incredibly knowledgeable. Nothing is too much trouble – they have successfully helped us with every aspect of our online presence from web design to getting us on page 1 of Google to social media and so much more. Combine this with a level of professionalism that all companies should aspire to. A special thank you to Anthony, Dave and Suzanne – we are so grateful for all of your hard work and continued dedication to seeing our company grow! Thank you, thank you!!
Feel like a family. It’s as if everyone really cares about your success and its not nust about the money.
I have been with Attorney Marketing Network for a number of years. They have worked very hard to make me more “findable” on the internet. They have done great by me and I’m very grateful for their efforts. Moreover, they never fail to be prompt and responsive to any concerns that might crop up. They are patient and have done a good job of educating me about the mysteries of the internet, search engine optimization, pay per click, and how they go about being so good at what they do. And they are really, really good at what they do!
Dave and Anthony are not only terrific professionals, they are also wonderful men. I like and respect them (and their entire team). I have come to see this outfit as partners in my business. I’ll be with them as long as I practice law. I recommend Attorney Marketing Network without reservation
Your team has given me the career that I always wanted. My website is functioning exactly like you said it would. Thank you.
The best SEO company I have ever worked with. I have had a website for over ten years and the last three Attorney Marketing Network has been in charge of it and it has produced the best ever.
1. On-Page SEO Optimization
2. Local SEO Strategy
3. Call Tracking & Conversion Optimization
4. Data-Driven Adjustments
Is your law firm ready to enhance its digital presence and attract more client inquiries? At Attorney Marketing Network, we specialize in creating customized SEO strategies, high-converting PPC campaigns, and user-friendly website designs that increase visibility and drive client engagement. Just like we did for Mark C. Cogan, P.C., we can help your firm stand out in the competitive legal market and experience significant growth.
Our tailored approach ensures your firm’s website ranks higher on search engines, driving organic traffic and enhancing client trust. We focus on optimizing your online presence to match your unique practice areas and goals, ensuring every element of your digital strategy works seamlessly together to maximize results. Whether it’s improving your search rankings, boosting your online ads’ effectiveness, or revamping your website’s user experience, we’ve got you covered.
If you’re ready to increase your visibility, attract more qualified leads, and see real growth, let us help you transform your online presence. Reach out today for a personalized consultation, and let’s get started on building a strategy that works for you. Don’t wait—take the next step toward elevating your law firm’s digital success!
Our case studies showcase the strategies, innovations, and personalized approaches that have propelled our clients to greater success in the competitive legal industry. Discover how we can tailor our services to meet your unique needs and drive your practice toward success.
Quadrupled their monthly leads and increased traffic 300%
400 %
Leads4 X
Page 1 Rankings96 %
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400% Increase In Phone Calls And Web Traffic
250 %
Total leads5 X
Page 1 Rankings95 %
Page 1 Rankings300 %
Total leads5 X
Page 1 Rankings97 %
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