Attorney Marketing Network specializes in helping law firms enhance their digital presence through tailored SEO strategies, targeted PPC campaigns, and custom web design. One of our standout clients, David Resnick & Associates, P.C., a prominent personal injury law firm based in New York City, NY with other offices in the Bronx and Brooklyn (but with a major focus on slip and fall cases), approached us intending to increase its online visibility, driving more website traffic, and generating higher client calls. This case study highlights how our comprehensive and data-driven marketing strategies successfully achieved these objectives, leading to measurable growth in client acquisition and overall firm performance.
David Resnick & Associates focused on achieving the following primary objectives:
To achieve these objectives, we developed a comprehensive, integrated marketing plan that combined SEO—encompassing on-page optimization, off-page strategies (link building), local SEO, technical SEO, and content optimization—with targeted web design enhancements. We utilized various tools and platforms to track progress and fine-tune our approach, ensuring continuous growth and ongoing optimization.
The tools we employed included Bright Local, CallRail, SEMrush, Google Analytics, and Google Search Console, each offering invaluable insights that helped us adapt and improve our strategy. Our team collaborated closely with David Resnick & Associates to execute the following key strategies.
Before partnering with Attorney Marketing Network, David Resnick & Associates, P.C. faced significant challenges in achieving online visibility for its legal services. The firm’s website struggled to rank on the first page of Google search results, often landing on the third page for many of its key target keywords. This lack of a strong online presence made it difficult for potential clients to find and connect with David Resnick & Associates, P.C.
As a result of its low search engine rankings, the firm was missing out on valuable opportunities and leads and could not effectively compete with other local slip-and-fall law firms that ranked higher in search results.
The SEO team at Attorney Marketing Network designed a tailored strategy to boost the local search visibility of David Resnick & Associates, P.C., targeting high-value keywords such as “slip and fall law firm,” “slip and fall injury lawyer,” and “slip and fall attorney” in New York City, Bronx, Brooklyn, and surrounding areas. Using tools like BrightLocal, we successfully tracked substantial ranking improvements over time, particularly for competitive search terms related to slip and fall law.
David Resnick & Associates, P.C. experienced a significant increase in call volume after implementing local SEO strategies developed by the Attorney Marketing Network. This surge in client inquiries highlights the success of the customized SEO approach, effectively driving more leads to the firm.
Through targeted local search optimization, David Resnick & Associates enhanced its online visibility, resulting in notable growth within the competitive New York City market and surrounding areas.
David Resnick & Associates experienced a surge in call volume and keyword rankings thanks to the Attorney Marketing Network’s local SEO expertise. By focusing on slip-and-fall law-related terms, we achieved higher search visibility. Our methodology involved the following steps:
David Resnick & Associates, P.C. faced several challenges in maintaining consistent growth for their website. The highly competitive nature of the personal injury law niche, especially in New York City, required ongoing content optimization to ensure continued visibility in search results.
Additionally, fluctuations in keyword rankings—driven by intense competition and changes in search algorithms—sometimes limited organic reach. High bounce rates on certain pages highlighted the need for more targeted content that aligns better with user intent, which is crucial for fostering sustained engagement and long-term growth.
To address these challenges, we focused on optimizing local keyword targeting for slip and fall cases in New York City, NY, and surrounding areas. We consistently updated high-traffic pages to align with changing search trends and enhanced the content with engaging, value-driven material to reduce bounce rates. Additionally, we implemented technical SEO improvements to boost site speed and overall user experience. By closely monitoring Google Analytics, we continuously refined our strategy to ensure maximum organic visibility and sustained user engagement for David Resnick & Associates.
Maintaining consistent search performance comes with several challenges. Algorithm updates often cause fluctuations in rankings, while fierce competition for high-volume keywords further complicates the effort to secure top positions. Additionally, changing user behavior and search intent requires constant adjustments to strategies. Effectively navigating these challenges requires a proactive approach, including regular analysis, optimization, and adaptation to emerging trends.
By remaining agile and focusing on user-centered content and technical excellence, businesses like David Resnick & Associates, P.C. can maintain strong search visibility ensuring sustained success in an ever-evolving digital landscape.
Our strategic approach to SEO has delivered consistent results, with significant growth in search visibility marked by rising impressions and clicks:
The previous website design posed multiple challenges, including a cluttered layout, outdated visuals, and poor mobile responsiveness. Navigation was cumbersome, making it difficult for users to locate essential information about services and attorney expertise. As a result, the site experienced lower user engagement, higher bounce rates, and fewer conversions, as visitors struggled to connect with the firm’s brand and access key information efficiently.
David Resnick & Associates, P.C., a personal injury law firm specializing in slip and fall cases, needed a website that balanced professionalism with a welcoming atmosphere for clients facing difficult situations. We created a modern, user-friendly website that showcases the firm’s expertise and compassion, providing clear, actionable steps for potential clients in New York City, NY.
Key Design Elements and Benefits
1. Banner with a Powerful Message and Call to Action
2. Simplified Navigation Bar
3. Highlighted Practice Areas
4. Client Testimonials and Case Results
5. Mobile-Friendly and Responsive Design
6. Accessibility and Contact Options
7. Modern Aesthetic with Trustworthy Branding
The redesign of David Resnick & Associates, P.C.’s website successfully merges aesthetics with functionality. The clean, modern design highlights the firm’s legal expertise while improving navigation and user experience. With its compelling call-to-action, simplified layout, and clear presentation of services, the new website fosters trust with potential clients and positions the firm as a top choice for personal injury legal representation.
I began working with Attorney Marketing Network last year and since then my online presence has grown significantly. I chose them over several competitors because they are professional, knowledgeable and responsive to my requests. There are other SEO companies out there selling “snake oil” but I found that they do not possess the requisite skills and expertise to compete in the ultra-competitive legal market. I am a satisfied client and would recommend Attorney Marketing Network without hesitation.
I hired AMN to handle the SEO marketing for our firm. The AMN representatives met with me personally to ascertain my goals and needs. Shortly after, and due to their efforts, the phone started to ring. Since then, any concerns we’ve had at the firm with respect to our site and its optimization have been efficiently and effectively handled.
The Attorney Marketing Network has been instrumental in driving traffic to my website and generating business for my practice. They closely monitor all website activity and are constantly looking for ways to improve marketing endeavors by providing well thought out suggestions. I value their level of professionalism – associates are both attentive and fast-moving on all matters, keeping my business at the forefront.
If you want more clients coming through your door, hire Attorney Marketing Network!
Attorney Marketing Network delivers results… and fast! They are by far the best internet marketing company we have interacted with. It is a pleasure working with their team –dedicated, responsive and incredibly knowledgeable. Nothing is too much trouble – they have successfully helped us with every aspect of our online presence from web design to getting us on page 1 of Google to social media and so much more. Combine this with a level of professionalism that all companies should aspire to. A special thank you to Anthony, Dave and Suzanne – we are so grateful for all of your hard work and continued dedication to seeing our company grow! Thank you, thank you!!
Feel like a family. It’s as if everyone really cares about your success and its not nust about the money.
I have been with Attorney Marketing Network for a number of years. They have worked very hard to make me more “findable” on the internet. They have done great by me and I’m very grateful for their efforts. Moreover, they never fail to be prompt and responsive to any concerns that might crop up. They are patient and have done a good job of educating me about the mysteries of the internet, search engine optimization, pay per click, and how they go about being so good at what they do. And they are really, really good at what they do!
Dave and Anthony are not only terrific professionals, they are also wonderful men. I like and respect them (and their entire team). I have come to see this outfit as partners in my business. I’ll be with them as long as I practice law. I recommend Attorney Marketing Network without reservation
Your team has given me the career that I always wanted. My website is functioning exactly like you said it would. Thank you.
The best SEO company I have ever worked with. I have had a website for over ten years and the last three Attorney Marketing Network has been in charge of it and it has produced the best ever.
Key Actions and Implementation
1. On-Page SEO Optimization
Covered a wide range of slip-and-fall injury cases, including:
Efforts led to the establishment of David Resnick & Associates, P.C. as a trusted authority in the slip-and-fall niche.
2. Local SEO Focus
3. Call Tracking & Conversion Optimization
4. Data-Driven Adjustments
Attorney Marketing Network’s comprehensive SEO, PPC, and web design services have delivered measurable success for David Resnick & Associates, P.C., significantly improving their local online visibility, increasing organic traffic, and driving a substantial rise in client inquiries. This case study highlights our proven, data-driven strategies that empower law firms to thrive in competitive markets.
Our customized marketing solutions are designed to help small and medium-sized law firms attract and convert high-quality leads effectively. Whether you need to refine your online presence or optimize your digital marketing strategy, Attorney Marketing Network ensures results that drive growth.
If you’re a law firm owner looking to expand your reach, engage more clients, and enhance your digital performance, get in touch with Attorney Marketing Network today. Our expertise in helping legal professionals achieve their marketing goals makes us the ideal partner for your success.
Take the next step in transforming your practice. Let us help you stay ahead in today’s competitive landscape.
Our case studies showcase the strategies, innovations, and personalized approaches that have propelled our clients to greater success in the competitive legal industry. Discover how we can tailor our services to meet your unique needs and drive your practice toward success.
Quadrupled their monthly leads and increased traffic 300%
400 %
Leads4 X
Page 1 Rankings96 %
Page 1 Rankings
400% Increase In Phone Calls And Web Traffic
250 %
Total leads5 X
Page 1 Rankings95 %
Page 1 Rankings300 %
Total leads5 X
Page 1 Rankings97 %
Page 1 Rankings