Attorney Marketing Network specializes in helping small to medium-sized law firms grow their online presence through SEO, PPC, and web design. Our client, Romero Law, APC, an employment law firm based in Pasadena, CA, sought our expertise to improve its local search ranking, increase website traffic, and boost call volumes from potential clients. This case study outlines the measurable results achieved through our tailored digital marketing strategies.
The primary objectives for Romero Law, APC were:
To achieve these objectives, our team implemented an integrated approach using SEO, and web design enhancements, supported by tools such as Bright Local, CallRail, SEMRush, Google Analytics, and Google Search Console. Each tool provided valuable insights into our progress and helped guide adjustments to our strategy over time.
Before partnering with the Attorney Marketing Network, Romero Law struggled to establish a strong online presence and visibility for its legal services. Their website only ranked on the second or third page of Google search results for many of their target keywords. This made it incredibly difficult for potential clients to find and engage with Romero Law online.
The lack of prominent search engine rankings meant that Romero Law was missing out on many valuable leads and opportunities to connect with new clients. They were unable to effectively compete with other local law firms that were ranking higher in search results.
Attorney Marketing Network’s SEO team executed a comprehensive strategy to enhance Romero Law’s visibility in local search rankings for employment law keywords in Pasadena. Using Bright Local, we tracked notable improvements over time, particularly in competitive search terms.
Romero Law, APC, saw a significant rise in call volume, highlighting the impact of local SEO strategies implemented by the Attorney Marketing Network. This growth demonstrates how the firm overcame challenges and achieved sustained, high-quality lead generation.
The Attorney Marketing Network implemented targeted local SEO for Romero Law, boosting website visibility for employment law keywords and increasing call volume. Here are the following strategies we have followed:
Romero Law’s website faced challenges in sustaining growth. Competition in the employment law space remains intense, requiring continuous content refinement to maintain search visibility. Additionally, fluctuating keyword rankings and changes in search algorithms occasionally impacted organic reach. High bounce rates on some pages highlighted the need for more tailored content to better meet user intent, ensuring consistent, long-term engagement and growth.
To address these challenges, we enhanced keyword targeting and regularly updated high-traffic pages to align with current search trends. Engaging, value-driven content was added to reduce bounce rates, and technical SEO adjustments improved site speed and usability. By monitoring Google Analytics closely, we continually refined our strategy to maximize organic visibility and sustained user engagement.
Some challenges persist in maintaining consistent search performance. These include algorithm updates that can cause fluctuations in rankings, competition for high-volume keywords, and changes in user behavior or intent. Addressing these factors requires constant adaptation to maintain optimal search visibility and CTRs.
Our SEO strategies have driven consistent growth in search visibility, with increased impressions and clicks showcasing steady progress:
The old website design presented several challenges, including a cluttered layout, outdated visuals, and limited mobile responsiveness. The site’s navigation was complex, making it difficult for users to find essential information on services and attorney expertise. These issues led to lower engagement, higher bounce rates, and fewer conversions as visitors struggled to connect with the firm’s brand and access critical information easily.
Romero Law, a law firm specializing in whistleblower, discrimination, and harassment cases, needed a website that communicated its dedication and capability to handling challenging cases. We designed a professional and impactful website that establishes Romero Law’s authority while providing clear pathways for prospective clients to reach out.
Key Design Elements and Benefits:
1. Banner Section with a Strong Call to Action
2. Contact Information and Accessibility
3. Case Results Section
4. Modern and Professional Visuals
Design: The choice of a modern, clean typeface paired with a balanced color palette of red, white, and blue reflects professionalism and trustworthiness.
5. Bilingual Communication
This redesign for Romero Law combines strong visual appeal with functional accessibility, positioning the firm as a competent, approachable, and results-driven legal service provider. The layout highlights credibility, supports user engagement, and fosters a user-friendly experience for potential clients seeking legal assistance.
I began working with Attorney Marketing Network last year and since then my online presence has grown significantly. I chose them over several competitors because they are professional, knowledgeable and responsive to my requests. There are other SEO companies out there selling “snake oil” but I found that they do not possess the requisite skills and expertise to compete in the ultra-competitive legal market. I am a satisfied client and would recommend Attorney Marketing Network without hesitation.
I hired AMN to handle the SEO marketing for our firm. The AMN representatives met with me personally to ascertain my goals and needs. Shortly after, and due to their efforts, the phone started to ring. Since then, any concerns we’ve had at the firm with respect to our site and its optimization have been efficiently and effectively handled.
The Attorney Marketing Network has been instrumental in driving traffic to my website and generating business for my practice. They closely monitor all website activity and are constantly looking for ways to improve marketing endeavors by providing well thought out suggestions. I value their level of professionalism – associates are both attentive and fast-moving on all matters, keeping my business at the forefront.
If you want more clients coming through your door, hire Attorney Marketing Network!
Attorney Marketing Network delivers results… and fast! They are by far the best internet marketing company we have interacted with. It is a pleasure working with their team –dedicated, responsive and incredibly knowledgeable. Nothing is too much trouble – they have successfully helped us with every aspect of our online presence from web design to getting us on page 1 of Google to social media and so much more. Combine this with a level of professionalism that all companies should aspire to. A special thank you to Anthony, Dave and Suzanne – we are so grateful for all of your hard work and continued dedication to seeing our company grow! Thank you, thank you!!
Feel like a family. It’s as if everyone really cares about your success and its not nust about the money.
I have been with Attorney Marketing Network for a number of years. They have worked very hard to make me more “findable” on the internet. They have done great by me and I’m very grateful for their efforts. Moreover, they never fail to be prompt and responsive to any concerns that might crop up. They are patient and have done a good job of educating me about the mysteries of the internet, search engine optimization, pay per click, and how they go about being so good at what they do. And they are really, really good at what they do!
Dave and Anthony are not only terrific professionals, they are also wonderful men. I like and respect them (and their entire team). I have come to see this outfit as partners in my business. I’ll be with them as long as I practice law. I recommend Attorney Marketing Network without reservation
Your team has given me the career that I always wanted. My website is functioning exactly like you said it would. Thank you.
The best SEO company I have ever worked with. I have had a website for over ten years and the last three Attorney Marketing Network has been in charge of it and it has produced the best ever.
1. On-Page SEO Optimization
2. Local SEO Focus
3. Call Tracking & Conversion Optimization
4. Data-Driven Adjustments
Attorney Marketing Network’s comprehensive SEO, PPC, and web design services produced measurable results for Romero Law, APC, enhancing their local visibility, increasing organic traffic, and driving a significant increase in client calls. This case study illustrates how our data-driven approach helps law firms achieve growth in a competitive market, making it possible for small to medium-sized firms to attract and convert high-quality leads effectively.
If you’re a law firm owner looking to expand your online presence, attract more clients, and improve your digital marketing performance, contact Attorney Marketing Network today. Our team specializes in custom SEO, PPC, and web design solutions for law firms, helping you turn online visibility into business growth.
Our case studies showcase the strategies, innovations, and personalized approaches that have propelled our clients to greater success in the competitive legal industry. Discover how we can tailor our services to meet your unique needs and drive your practice toward success.
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