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Track What Is Critical to Your Law Firm’s Growth by Measuring KPI Values

Want to evaluate your law firm’s marketing success? Key Performance Indicators, or KPI, allow attorneys to measure their business, marketing, and performance successes using values that reflect how efficiently lawyers are reaching their objectives. Simply put, how do you know if you are reaching your marketing goals? Are you measuring

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Google SERP Features & Your Legal Marketing

Google has a purpose: make information easier to find. Your law firm marketing team has a goal: maneuver through the SEO rules in order to make your law firm’s website content the first to be presented and found on a Search Engine Results Page (SERP). Google takes a person’s search

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